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Canadian Television  
 
page: 1  2  

QT's emergence paralleled the increasing visibility of the gay and lesbian (especially gay male) market as a significant demographic. Since 1992, the glbtq community has become increasingly desirable to marketers because research demonstrated that they had disposable income, were trend-setting consumers, and were more likely to try new products than the rest of the population.

Niche programming and television networks devoted to the glbtq community have developed in Canada, as they have in the United States.

Sponsor Message.

PrideVision TV

PrideVision TV was launched on September 7, 2001 and is touted as the world's first Gay, Lesbian, Bisexual and Transgender television network to broadcast twenty-four hours a day, seven days a week. The network is licensed by the Canadian Radio Television and Telecommunications Commission (CRTC) to provide television service targeted to the gay, lesbian, bisexual, and transgender community.

The network is guaranteed distribution through Cable and Direct-To-Home satellite companies that provide digital television services in Canada. Two and one-half million households are expected to have access to digital channels in Canada, though the numbers who have subscribed to PrideVision is still unknown.

PrideVision TV offers a range of programming, dealing with subjects ranging from current affairs, documentaries, health and fitness, lifestyle, and finance to relationships, music, cooking, and travel. Entertainment programming includes popular movies and comedies from around the world, Canadian drama, arts programming, biographies, and variety shows.

Among the offerings of PrideVision TV is Shout! (2001- ), a weekly current affairs program, dealing with the ongoing concerns of the glbtq community. Indeed, PrideVision TV opened its studio in the heart of Toronto's "gay ghetto" to promote the network and facilitate audience interaction on Shout!

PrideVision has also developed a travel show titled Bump! (2001- ). Its two hosts travel the world in search of fascinating glbtq human-interest stories. Bump! presents a new location each week, delving into the local social scene.

Another new program, The UnderCovers (2001- ), offers live phone-in sex advice. It takes viewer e-mails and phone calls from the glbtq community. PrideVision also airs popular glbtq dramas and comedies, such as Gimme Gimme Gimme, Undressed, So Graham Norton, and Metrosexuality.

Although an emerging network, PrideVision's mandate to air Canadian content should give cause for optimism to Canadian gay, lesbian, bisexual, and transgendered filmmakers, producers, directors and performers.

Jennifer Burwell

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   Related Entries
  
arts >> Overview:  American Television, Situation Comedies

American television sitcoms have consistently reflected the presence of gay, lesbian, bisexual, and transgendered people, often in distorted and stereotyped ways, but occasionally in ways that acknowledge our humanity and complexity.

social sciences >> Overview:  Canada

In 2005 Canada became the fourth country to recognize same-sex marriages; the milestone victory solidified Canada's position as a leader in the struggle for glbtq equality.

arts >> Overview:  Documentary Film

The queer community has used documentary film to resurrect historical memory and to permit the marginalized to bear witness, as well as to build an image base that reflects our diversity and counters distorted representations.

arts >> Fernie, Lynne

Canadian filmmaker Lynne Fernie has had a varied career in the arts, but is best known as the co-director of the celebrated 1992 documentary Forbidden Love: The Unashamed Stories of Lesbian Lives.

arts >> Overview:  Interior Design

The career of interior design has been stereotyped as gay; although this stereotype often invites ridicule, it stems from a cultural perception that gay men may have special skills in the area of artistic design and fashion trends.

arts >> Norton, Graham

A smash hit on British television, comedian and talk-show host Graham Norton has been out, proud, and outrageous from the beginning of his career.

literature >> Tremblay, Michel

Montreal-born playwright and novelist Michel Tremblay draws on his own Catholic working-class background in his presentation of bar culture characters and their relatives.


    Bibliography
   

Attallah, Paul. "Kids in the Hall." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html.

Bednarski, P.J. "What? No gay channel?" Broadcasting & Cable 131.27 (June 25, 2001): 17.

CBC Mandate cbc.radio-canada.ca/htmen/1_2.htm.

Knoebel, John. "Nontraditional Affluent Consumers." American Demographics 14.11 (November 1992): S10(2).

Kryhul, Angela. "PrideVision's Tough Sell: The New Gay and Lesbian-themed Channel Faces Special Challenges Getting onto Media Plans." Marketing 106.41 (October 15, 2001): 21-22.

Nicks, Joan. "CODCO." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html.

_____. "Degrassi." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html .

Shecter-Barbara. "CRTC Slaps Shaw over PrideVision Discrimination: Gay-themed TV Channel." The National Post (September 29, 2001): 1, 4.

Wyatt, David. "Gay/Lesbian/Bisexual Television Characters." website home.cc.umanitoba.ca/~wyatt/tv-characters.html.

 

    Citation Information
         
    Author: Burwell, Jennifer  
    Entry Title: Canadian Television  
    General Editor: Claude J. Summers  
    Publication Name: glbtq: An Encyclopedia of Gay, Lesbian, Bisexual,
Transgender, and Queer Culture
 
    Publication Date: 2002  
    Date Last Updated November 11, 2005  
    Web Address www.glbtq.com/arts/can_tv.html  
    Publisher glbtq, Inc.
1130 West Adams
Chicago, IL   60607
 
    Today's Date  
    Encyclopedia Copyright: © 2002-2006, glbtq, Inc.  
    Entry Copyright © 2002, glbtq, Inc.  
 

 

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