|
|
|
|
Advertising Opportunities Permissions & Licensing Terms of Service Privacy Policy Copyright
|
|
||||||||||||||||||
| Canadian Television
QT's emergence paralleled the increasing visibility of the gay and lesbian (especially gay male) market as a significant demographic. Since 1992, the glbtq community has become increasingly desirable to marketers because research demonstrated that they had disposable income, were trend-setting consumers, and were more likely to try new products than the rest of the population. Niche programming and television networks devoted to the glbtq community have developed in Canada, as they have in the United States. PrideVision TV PrideVision TV was launched on September 7, 2001 and is touted as the world's first Gay, Lesbian, Bisexual and Transgender television network to broadcast twenty-four hours a day, seven days a week. The network is licensed by the Canadian Radio Television and Telecommunications Commission (CRTC) to provide television service targeted to the gay, lesbian, bisexual, and transgender community. The network is guaranteed distribution through Cable and Direct-To-Home satellite companies that provide digital television services in Canada. Two and one-half million households are expected to have access to digital channels in Canada, though the numbers who have subscribed to PrideVision is still unknown. PrideVision TV offers a range of programming, dealing with subjects ranging from current affairs, documentaries, health and fitness, lifestyle, and finance to relationships, music, cooking, and travel. Entertainment programming includes popular movies and comedies from around the world, Canadian drama, arts programming, biographies, and variety shows. Among the offerings of PrideVision TV is Shout! (2001- ), a weekly current affairs program, dealing with the ongoing concerns of the glbtq community. Indeed, PrideVision TV opened its studio in the heart of Toronto's "gay ghetto" to promote the network and facilitate audience interaction on Shout! PrideVision has also developed a travel show titled Bump! (2001- ). Its two hosts travel the world in search of fascinating glbtq human-interest stories. Bump! presents a new location each week, delving into the local social scene. Another new program, The UnderCovers (2001- ), offers live phone-in sex advice. It takes viewer e-mails and phone calls from the glbtq community. PrideVision also airs popular glbtq dramas and comedies, such as Gimme Gimme Gimme, Undressed, So Graham Norton, and Metrosexuality. Although an emerging network, PrideVision's mandate to air Canadian content should give cause for optimism to Canadian gay, lesbian, bisexual, and transgendered filmmakers, producers, directors and performers.
|
|
||||||||||||||||||
arts >> Overview: American Television, Situation Comedies social sciences >> Overview: Canada arts >> Overview: Documentary Film arts >> Fernie, Lynne arts >> Norton, Graham literature >> Tremblay, Michel
|
|||||||||||||||||||
| Bibliography | ||
Attallah, Paul. "Kids in the Hall." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html. Bednarski, P.J. "What? No gay channel?" Broadcasting & Cable 131.27 (June 25, 2001): 17. CBC Mandate cbc.radio-canada.ca/htmen/1_2.htm. Knoebel, John. "Nontraditional Affluent Consumers." American Demographics 14.11 (November 1992): S10(2). Kryhul, Angela. "PrideVision's Tough Sell: The New Gay and Lesbian-themed Channel Faces Special Challenges Getting onto Media Plans." Marketing 106.41 (October 15, 2001): 21-22. Nicks, Joan. "CODCO." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html. _____. "Degrassi." The Encyclopedia of Television. The Museum of Broadcast Communication website. www.museum.tv/archives/etv/index.html . Shecter-Barbara. "CRTC Slaps Shaw over PrideVision Discrimination: Gay-themed TV Channel." The National Post (September 29, 2001): 1, 4. Wyatt, David. "Gay/Lesbian/Bisexual Television Characters." website home.cc.umanitoba.ca/~wyatt/tv-characters.html.
|
| Citation Information | ||||
| Author: | Burwell, Jennifer | |||
| Entry Title: | Canadian Television | |||
| General Editor: | Claude J. Summers | |||
| Publication Name: | glbtq: An Encyclopedia of Gay, Lesbian,
Bisexual, Transgender, and Queer Culture |
|||
| Publication Date: | 2002 | |||
| Date Last Updated | November 11, 2005 | |||
| Web Address | www.glbtq.com/arts/can_tv.html | |||
| Publisher | glbtq, Inc. 1130 West Adams Chicago, IL 60607 |
|||
| Today's Date | ||||
| Encyclopedia Copyright: | © 2002-2006, glbtq, Inc. | |||
| Entry Copyright | © 2002, glbtq, Inc. | |||
|
This Entry Copyright © 2002, glbtq, Inc. www.glbtq.com
is produced by glbtq, Inc., 1130 West Adams Street, Chicago, IL
60607 glbtq™ and its logo are trademarks of glbtq, Inc. |