Congratulations to Jason Goldberg and Christian Schoenherr, who in honor of their marriage on August 18, 2012 are donating $100,000 to assist in the marriage equality referenda in Maine, Maryland, Washington, and Minnesota. The couple are also using the occasion of their wedding to encourage their friends and family to make donations to the cause of equality.

As Frank Bruni reports in his blog in the New York Times, Goldberg and Schoenherr are celebrating their wedding at a fashionable Manhattan restaurant, where roughly 100 guests "will dine on lobster, squab and hen-of-the-woods mushrooms," but the couple want their wedding "to be remembered less for its sumptuousness than for its social impact."

As a wedding gift to each other, they have donated $100,000 to a new effort to assist November marriage-equality referenda in Maryland, Washington, Maine, and Minnesota. They have told their friends and relatives that donating to the cause "would be the best wedding gift anyone could ever give."

As Bruni observes, "the couple's actions highlight just how much energy and concern the November referendums are stirring up among gays, lesbians and their advocates. The couple's actions also speak to just how many people are joining the fight in creative, personal ways."

Although we have never won same-sex marriage at the ballot box, recent polls in Maryland, Maine, Washington, and Minnesota suggest that we can win in those states in November.

Key to winning will be the turnout of young voters, and the effort backed by Goldberg and Schoenherr is directed at younger voters. Their project, called "The Four 2012," intends to create various kinds of digital content to be spread across social media. They plan to create a website to collect and display videos, documentary shorts, testimonials, etc. and use that as a platform from which to spread them into cyberspace.

A graduate of Emory University and the Stanford University Graduate School of Business, Goldberg worked for the Clinton White House from 1993 to 1998, the final two years as senior aide to Erskine Bowles, White House Chief of Staff. He has spearheaded several social media startups and is founder and CEO of Fab.com, which sells furniture, art, jewelry, home decor, and apparel online.

In the video below, Goldberg is interviewed about Fab.com by Sara Eisen on Bloomberg Television's "Money Moves." Fab.com is the world's fastest growing e-commerce site, having grown from 175,000 members at launch in June 2011 to more than 6 million in August 2012.