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  Contributor Biography:  Bob Witeck 
 
Bob Witeck is CEO of Witeck-Combs Communications, Inc. (www.witeckcombs.com), a national public relations and marketing communications firm based in Washington D.C. with special expertise on gay and lesbian consumer trends and market research; Witeck-Combs is affiliated with Harris Interactive, a world-wide Internet-based market research and consulting firm. In 2003, American Demographics Magazine named Witeck and his co-founder, Wes Combs, as two of the top 25 people in the field for their insights, trend-spotting, and analysis of America's gay and lesbian community.

Entries by Bob Witeck

social sciences >> Market Research

Over the past decade, the field of market research has developed a more complete snapshot of a highly diverse population of glbtq consumers by using newer scientific methodologies.

   

 

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