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Contributor Biography: Bob Witeck |
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Bob Witeck is CEO of Witeck-Combs Communications, Inc.
(www.witeckcombs.com), a national public relations and marketing
communications firm based in Washington D.C. with special expertise on gay
and lesbian consumer trends and market research; Witeck-Combs is affiliated
with Harris Interactive, a world-wide Internet-based market research and consulting firm. In 2003, American Demographics
Magazine named Witeck and his co-founder, Wes Combs, as two of the top 25
people in the field for their insights, trend-spotting, and analysis of America's gay and lesbian community.
Entries by Bob Witeck
social sciences >> Market Research
Over the past decade, the field of market research has developed a more complete snapshot of a highly diverse population of glbtq consumers by using newer scientific methodologies.
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