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social sciences

Alpha Index:  A-B  C-F  G-K  L-Q  R-S  T-Z

Subjects:  A-E  F-L  M-Z

     
Boycotts  
 
page: 1  2  3  4  

Measuring the Success of Boycotts

One of the fundamental necessities of a successful boycott is that a group must either include or attract enough regular customers to have an impact. Since virtually no group is sufficiently large by itself, enlisting the support of sympathetic allies is essential. Thus, publicizing the boycott is crucial. Coverage by the news media can raise awareness of the boycott and its rationale.

Proponents can make participation in a boycott directly known to the target organization by having supporters picket or send letters or other messages such as the PFLAG slips, but it is ultimately impossible to state with precision how much money the boycotters have withheld.

Sponsor Message.

Alexandra Chasin has stated that she has "never seen published evidence of a corporation's interpretation of reduced sales as a recognition of protest," adding that "whenever corporations admit that boycotts are having an effect, they always say that the effect is one of 'public relations,' consistently refuting boycotters' claims that a boycott's impact has been directly financial, and also refuting the logical inference that bad public relations would hurt sales."

Chasin observes that "whenever corporations do admit to reduced sales while a boycott is ongoing, they tend to give other accounts" for them. She points out that boycotts often, however, have "great symbolic value" and can cause serious public relations problems for an organization.

Boycotts can be very long campaigns and may or may not be acknowledged as a contributing factor if and when a company or institution decides to change its offending policies. They can, however, be regarded as a useful and often successful strategy of protest.

Linda Rapp

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    Bibliography
   

Anderton, Bryan, and Joe Crea. "Site Urges Va. Boycott over C. U. Law." Washington Blade (May 7, 2004): www.washblade.com/2004/5-7/localnews/boycott.cfm.

Bly, Laura. "Colorado and Alaska Battle Tourism Boycotts." Chicago Sun-Times (December 13, 1992): Travel, 3.

Bull, Chris. "Out of the Brewing Storm: As the Openly Gay Son of William Coors, Patriarch of the Famously Conservative Family, Scott Coors May Be the Beer Company's Best Weapon against a 24-year Boycott." The Advocate 850 (November 6, 2001): 24.

Cauchon, Dennis. "High Court to Take up Gay Rights." USA Today (February 22, 1995): 3A.

Chasin, Alexandra. Selling Out: The Gay & Lesbian Movement Goes to Market. New York: St. Martin's Press, 2000.

Florio, Gwen. "Coors Boycott Revived; Candidate's Stance Has Gays Protesting Brewery." Rocky Mountain News (Denver) (June 26, 2004): 5A.

Heredia, Christopher. "Gay Group to Call for Boycott of Exxon Mobil; Nondiscrimination Policy, Partner Benefits Are at Issue." San Francisco Chronicle (June 13, 2001): A3.

Johnson, Dirk. "Colorado Justices Strike Down a Law against Gay Rights." New York Times (October 12, 1994): A1.

Lowe, Peggy. "Cheney's Daughter Draws Notice; Bush Aides Welcome Conifer Woman on Campaign Trail." Rocky Mountain News (Denver) (July 28, 2000): 4A.

_____. "Coors, Brewery Part Company on Gay Rights; Activists Appreciate Corporation's Efforts, but Can't Back Pete." Rocky Mountain News (Denver) (June 26, 2004): 4A.

Mathews, Jay. "At Coors, a Brewing Dilemma over Gay Rights." Washington Post (September 16, 1995): A1.

O'Keefe, Mark. "Salvation Army Fears Growing Gay Rights Protests over Health Benefits." Beliefnet (2001). www.beliefnet.com/story/95/story_9500.html.

Podmolik, Mary Ellen. "United Gives Benefits to Same-Sex Couples." Chicago Sun-Times (August 3, 1999): 43.

Scholl, Mary. Personal communication. (July 12, 2004).

Tobin, Thomas C. "Bankruptcy, Ill Will Plague Bryant." St. Petersburg (Florida) Times (April 28, 2002): 1A.

Walsh-Sarnecki, Peggy. "Protest Gets Attention of Secret Service." Detroit Free Press (December 28, 2001). www.freep.com/news/mich/pflag28_20011228.htm.

 

    Citation Information
         
    Author: Rapp, Linda  
    Entry Title: Boycotts  
    General Editor: Claude J. Summers  
    Publication Name: glbtq: An Encyclopedia of Gay, Lesbian, Bisexual,
Transgender, and Queer Culture
 
    Publication Date: 2004  
    Date Last Updated August 19, 2005  
    Web Address www.glbtq.com/social-sciences/boycotts.html  
    Publisher glbtq, Inc.
1130 West Adams
Chicago, IL   60607
 
    Today's Date  
    Encyclopedia Copyright: © 2002-2006, glbtq, Inc.  
    Entry Copyright © 2004, glbtq, inc.  
 

 

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